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Privacy policy


Collection of Personal Information

Personal information is information that identifies, or could be reasonably associated with you. The personal information we collect may include contact and payment information like your name, email and physical addresses, phone numbers, and credit and debit card information (including credit card expiration date and CVV code), as well as information about the specific products and services that you purchase in our store and from us online. When you ask us to ship an order, we may collect information you provide us such as the name, address, and phone number of recipients. For certain transactions, we may be required to collect information to comply with legal requirements, or may collect information for the purposes of detecting, preventing and suppressing fraud.


We collect personal information about you to deliver the products and services you request, to promote products and services, and to help improve your shopping experience. We limit the amount of personal information collected accordingly.

We collect personal information from you in a variety of ways when you interact with us, both in store and online. Some examples are when you:

·          Create an account on our websites;

·          Make an online or in-store purchase from us;

·          Conduct a transaction where we collect information, including when required by law (such as hunting and fishing licenses);

·          Request customer service or contact us;

·          Participate in a contest, sweepstake, promotion, or survey; or

·          Otherwise submit personal information to us along with any related content of the communication.


Video Surveillance Systems

In order to keep our store safe and secure, we use closed circuit television and digital recorders in our store.


Automated Information Collection

We receive and store certain types of information when you interact with our website, emails, and online advertising. Our purpose is to allow the website to work correctly, to evaluate use of the website, and to support website analytics and marketing campaigns. Some examples include:


·       We may collect technical information such as your internet protocol address, device identifier (or UDID), type of device, your computer’s operating system and browser type, your internet protocol (IP) address, the date and time you accessed our service, the address of a referring website, if any, and the path you take through our web pages. If you make a purchase online, we may also use and share this information for the purposes of detecting and preventing fraud.

·       We use both persistent and session “cookies” on our website to recognize you as you use or return to our sites. This is done so that we can provide a continuous and more personalized shopping experience for you. A cookie is a small text file that your browser may store when you view a web page or certain types of content-rich e-mails. Persistent cookies help us remember your information and settings for future visits to our website (such as your language preferences). Session cookies help us remember your information and settings during your current visit to our website (such as the items in your shopping cart) and will expire after you close your browser. To learn how to turn off cookies, see Your Choices section below.

·       We may also use web beacons. Beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our website and other sites were effective.


Internal Use

We use your information to offer and provide our products and services and to support our business. These include order or service fulfillment and delivery, internal business processes, marketing (including targeted advertising), authentication, loss and fraud prevention, public safety and legal functions. Some examples include:

·       to fulfill your requests for products and services and communicate with you about those requests;

·       To register and service your account;

·       To administer surveys, sweepstakes, contests, and promotions;

·       To provide customer service and alert you to product information, including recalls;

·       To help us improve and customize our service offerings, websites, and advertising;

·       To send you information about our products, services, and promotions; and

·       To protect the security or integrity of our websites and our business.


To accomplish these purposes, we may combine personal and other information we collect online with offline information, including information from third parties.


Third party disclosure

We will only disclose your personal information with your prior consent or as permitted by law.

We may disclose or otherwise make available personal information about you to service providers that help with our business operations. Examples include shipping companies, payment card processors, marketing service providers and companies that help us improve our product and service offerings and our websites. Your personal information may be stored and processed by our service providers in Canada or other locations where the service providers maintain facilities. We require service providers to keep your information secure. In addition, service providers may not use or disclose personal information for any purpose other than providing the services on our behalf or as otherwise required by applicable law.

We may disclose your information in other limited circumstances. These include situations when the sharing is necessary to protect the safety, property, or other rights of Rat River, our customers, our employees, or any other person, or where otherwise required or permitted by applicable law. Examples include protecting the health or safety of customers, or addressing crimes committed on our property. We and our service providers may disclose your personal information in response to a search warrant or other legally valid inquiry or order (which may include lawful access by Canadian authorities, courts or law enforcement agencies), to other organizations in the case of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian law. If you make a purchase online, we may disclose information to certain third parties, including payment card processors and issuers for the purposes of detecting and preventing fraud on our property (including our website) and the properties of other merchants. This information may include your name and contact information, shipping information, information collected from your computer or device such as an IP address or device ID, and information about your purchase. We may disclose your personal information to entities located outside of Canada in connection with any of the foregoing.

We are required by law to disclose certain information in order to comply with applicable legal and regulatory requirements.


We must also provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal information to assist us in collecting a debt owed by you, or otherwise where necessary for the establishment, exercise or defence of legal claims.

We may be required by law to provide firearms acquisition license and related information to a government registry.


Business Transfers

We may transfer any information we have about you in connection with a prospective or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Rat River or as part of a corporate reorganization or other change in corporate control.



We want to communicate with you in ways you want to hear from us. Examples are newsletters, special offers, targeted promotion of products and services that we believe you will be interested in, and new product announcements. We use the following standards for marketing communications:

We use an opt-in standard for e-mail, phone and text messages. We also use an opt-in standard for sharing personal information with third parties for marketing purposes. Opt-in means we will only conduct the activity with your express consent. If you provide your e-mail address to opt-in to receiving promotional and informational e-mails, you will be given the opportunity to give your express consent to receive these commercial electronic messages. This consent is sought by Rat River Outdoors30118 Provincial Trunk Hwy 59, St-Pierre-Jolys, MB R0A 1V0.  You may withdraw your consent by using the “unsubscribe” link located at the bottom of all promotional messages you receive from us, or by contacting us using the contact information listed below.

You can provide us with your marketing preferences, or change your marketing preferences, by contacting us [email protected]

If you contact us by email or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt out of mail, include your mailing address. Please allow sufficient time for your preferences to be processed.

Please be aware that, even if you have opted out of receiving marketing communications from us, we may still contact you for transactional purposes. Some examples are contacts for customer service, product information, and service or reminder notices. We may also need to contact you with questions or information regarding your order, such as regarding order status, shipment, or refunds.


Online Advertising

You may exercise choices related to our online operations. For instance, you can choose to browse our websites without accepting cookies. Please know that cookies allow us to recognize you from page to page, and they support your transactions with us. Without cookies enabled, you will still be able to browse our websites, but will not be able to complete a purchase or take advantage of certain website features.


Access and Update Your Personal Information

We take reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information, in the following ways:

If you have created an account on our website, log into your account. Once you do, you will be able to enter and update your own contact information and payment information, as well as contact information for recipients you have designated (if applicable).

Contact us at [email protected]. Please include your current contact information, the information you are interested in accessing, and your requested changes. We will provide you the personal information requested if reasonably available, unless it infringes on the privacy of other individuals and subject to reasonable limitations provided by law and internal procedures. Otherwise we will describe the types of information we typically collect and make changes you request, or will provide an explanation of what actions we will be able to take with regard to the request.


Securing Your Information

Securing your information is a priority. Whether you are shopping online or in our store, we use reasonable security measures to protect the confidentiality of your personal information.


Online Protections

Your account information is protected by the password you use to access your online account. Please keep this password confidential.


Hard Copy and Electronic Storage Protections

Personal information that is maintained in our office or store is subject to physical, administrative, and technical controls as well. Hard copies of sensitive personal information are maintained in locked locations or cabinets with similar restrictions for electronic storage. When disposed of, the information is shredded, destroyed, erased, or otherwise made unreadable.

We protect payment card information we collect during transactions. We comply with industry standards that require safeguards for handling and securing customer information. These include using secure networks, encryption or other protection of cardholder data, physical and technical access controls, monitors and tests of security systems, and information security policies.


Privacy of Children

We do not knowingly collect personal information from children under the age of 13 without prior parental consent. Please contact us if you believe we may have collected information from your child and we will work to delete it.


Contact Rat River Outdoors

Contact us with any questions or comments about this policy or about how your information is handled at  [email protected]  or by mail to Rat River Outdoors, 30118 Provincial Trunk Hwy 59, St-Pierre-Jolys, MB R0A 1V0.


Changes to the Privacy Policy

We will provide additional notice of significant updates. We will post the date our Policy was last updated at the top of the Privacy Policy. Please check our Privacy Policy periodically for changes.